Quiet Storm Newsletter 43

SOLUTIONS Sales & Marketing On-Paper On-Line On-Show Engage O n e B r i e f • L e s s H a s s l e • B e t t e r R e s u l t s ISSUE 43 Pulseless Flow brand launched to penetrate new market Slack & Parr has a world-class pedigree for creating the best in kind ‘made-to-order’ custom precision gear pump solutions. Identifying a gap in the market they designed a number of ‘ready for dispatch’ pumps – and approached Quiet Storm to help them launch this new range. These highly engineered pumps served high viscos industries like the manufacture of paint, man-made fabrics, and other chemical processes. Having been approached by multiple distributors in relation to developing a range of ‘ready for dispatch’ low viscosity pumps – the engineering team set to work on researching the market and relevant competition. Neil Anderton, Hydraulics and Industrial Director said “After listening to our thoughts, challenges and aims for the new range of pumps, they took us through their proven process to map all the relevant requirements. Their experience helped us select the name, create the branding and messaging – as well as design an exhibition stand demonstrating the ‘pulseless flow’ technology which caught the attention of our target audience. Quiet Storm helped us to arrive at a clear strategy of exactly how we were going to achieve our business goals, and we’re really pleased with where working with Quiet Storm has taken us.” Quiet Storm – celebrating 35 years in business As a predominantly web and browser software based company today, our 35 years in business have witnessed significant changes in the way businesses operate. 1987 – no email, no internet and ‘not so mobile’ phones. As a ‘new born’ in 1987, the business operated as a sole trader and provided advertising agencies, PR companies with graphic design, artwork and creative solutions for marketing, training and employee communications. Mobile phones were the size (and weight) of a car battery. Every project was designed and artworked by hand, took an age to complete, and was distributed via snail mail or courier for sign-off. Yet we worked for some of the UK’s biggest brands. Our reputation grew as the digital revolution blurred the boundaries between print, video, exhibitions and conferences through the 1990’s. As an early adopter of technology, we worked for some of UK’s biggest brands. Our first website was for Dataflex plc in 1995 a modem manufacturer originally owned by Sir Alan Sugar. Not bad for saying the first ever webpage was published by British computer scientist Tim Berners-Lee in 1991. Today we specialise in clever websites, business solutions and engagement activities. Our client list remains just as prestigious, although our focus has centered on the areas we were recognised as making the greatest difference to our clients. This is because Quiet Storm Solutions niche combines our communication know- how gathered over decades, with the latest in browser based technologies, wrapped in a results driven – solutions focused – approach. We believe ‘people deal with people’ and we measure our success in our client and staff retention – which is industry leading.