24923-QS Newsletter 44 OPT

SOLUTIONS clever WEBSITES business management TOOLS engagement ACTIVITIES www.quietstorm.net ISSUE 44 Folder solution is a breath of fresh air Cambs Compressors Engineering is one of the UK’s leading compressed air equipment and services providers. Established in 1993, the family-run firm has built an unrivalled reputation for offering a complete solution, from sourcing and supplying new and second-hand compressors to servicing and maintenance, pipework design and installation, energy monitoring and leak testing. We do a lot of design, print and creative work for Cambs Compressors, including its quarterly printed newsletter, which the firm sends out to a database of more than 500 clients. So, we were the first point of call when MD Mark Fryer wanted to create some new corporate presentation folders for the company to use at events and when mailing out essential documentation and other promotional literature to clients and prospects. Mark said: “We’ve worked with Quiet Storm for many years and view them as an integral part of our team. They are more than just a design and print provider. They are our sales and marketing partner and consistently deliver the goods when creating solutions to our business challenges.” Keeping Interrail’s anniversary celebrations on track The Rail Delivery Group is the British rail industry’s membership body that brings together passenger and freight rail companies, along with Network Rail and HS2. It’s responsible for developing UK rail services that deliver real improvements in how the industry operates. Quiet Storm has worked closely with the Rail Delivery Group on major projects over many years. We were tasked with supporting its marketing campaign to celebrate the 50th anniversary of Interrail. The Rail Delivery Group planned a massive 50% off promotion to celebrate Interrail’s golden anniversary. It was described by Money Saving Expert Martin Lewis as ‘one of its best-ever deals’. The six-day flash sale campaign was expected to prompt a massive increase in traffic to the Interrail website we manage on behalf of the Rail Delivery Group. We facilitated it by scaling up our server capacity to accommodate the massive increase in demand. The promotion generated more than 8,000, with sales in the region of £3.3m, including a one-day surge on the last day of the campaign, following Martin Lewis’s intervention, which prompted 4,000 orders and nearly £1.7m sales in a 24-hour period. With close monitoring, our servers were able to easily handle the increase in demand. International and Integrated Transport Manager Philip Barnard said: “Quiet Storm’s team went over and above to ensure this campaign went smoothly and could cope with the huge amount of traffic it generated. This work was essential as Martin Lewis included it on his Money Saving Expert website, weekly video and social posts, which prompted a huge spike in interest.”