No business moves faster than fashion so timing is everything

However most high street fashion retailers are forever gambling on which fashions are going to take off and placing large manufacturing orders with companies in the Far East. The trouble is that when the new garments do not sell they already have a shipment on its way.

Fashion Fabrics was founded on the rag trade based in Leicester and supplied local garment makers with everything from their fabric to specialist print and dyeing. The demise of the manufacturing industry in the UK, through low cost manufacturing overseas, had resulted in an ever decreasing pool of customers.

Fashion Fabrics had contacts with many of the overseas manufacturing companies plus some UK high street retailers and saw an opportunity.

The need for a quick response was paramount for the high street, initially in recreating the garment seen on the catwalk and getting it to the shops. Secondly, there was a need to then wait and see which of the garments sold and in what numbers. Then, based upon experience, place orders overseas so that the unit price was such that the retail could achieve maximum profit. In the meantime there was a need to replenish stores with a more local turnkey garment manufacture.

In providing this service Fashion Fabrics needed to add a design facility to their comprehensive offering of manufacturing, dying and printing facilities. They also identified that they needed to position themselves as a design-led business - in the past they had reacted to a designers needs.

Studio One, is the new company's name and identity, created by Quiet Storm and reflecting the design-led core values of the new business.

"Quiet Storm was able to understand the complexities of our industry and create an identity and brochure that repositioned us to capture this changing marketplace. They quickly developed an in-depth understanding of all of the processes involved and why they are important to our clients."

Ismail Ahmed CEO of Studio One continues;

"The client base for the services we offer is relatively small in proportion to the opportunities, so we needed to be strategic in our approach and not bite off more than we could chew. Quiet Storm suggested digitally producing the brochures and this way we can have a small quantity produced and send them out. Then, at a later date, have a reprint with the flexibility to change the content to reflect the current market trends.

Quiet Storm produced our very successful last brochure for Fashion Fabrics, I have every expectation that this new brochure will work as hard at in bringing in new business for Studio One and, judging by the initial reaction, it already is."

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