Two sure fire ways to engage with your customers

13 December 2011

Managing Director Carl Barton explains: "We asked Quiet Storm to firstly write a White Paper detailing the chip and PIN compliance issues faced by retailers. This highlights the problems they face and make our customers and prospective customers particularly receptive to the solutions we can offer. The White Paper was made available via our website and generated contact information for leads which we could then follow up.

"We also commissioned a brochure to outline our Managed Services offering. This brochure serves as a valuable sales tool that shows how we can minimise risk for customers and help them achieve compliance. The White Paper and the brochure work hand in hand.

"The thing about Quiet Storm is they take all the problems and bring us a complete solution. They think outside the box and go the extra mile. Once again they delivered something highly effective that is generating enquiries and closing sales."

To produce the White Paper Quiet Storm listened to Secure Retail as they outlined typical problems faced by the industry. After conducting in-depth research Quiet Storm addressed each of these needs by presenting a series of ‘myths’ followed by factual information on the retailer’s obligations. The document also had sections dealing with the security risks faced by those managing an estate of chip and PIN terminals. Finally, a free compliance assessment was offered to retailers.

The A4 document was designed in line with Secure Retail’s corporate branding and made available as a downloadable pdf from their website. Now that customers were clear about any compliance short-comings they would be eager to hear the solutions offered. These solutions were displayed in a stylish 4-page brochure using easy to follow graphics and bullet points. Quiet Storm’s in-house digital print process was used to produce high quality copies. This is a speedy method of printing which is cost effective even on low print runs.

Secure Retail work with organisations of all sizes to ensure the security of their payment terminals and　management of their payment estates. As well as offering an asset management service the company supplies a full range of payment terminals and security solutions. Secure Retail are also expert in the field of secure, real-time access and wireless communications.

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