Newsletter provides platform to communicate sensitive issues and be an effective marking tool

TVM Healthcare, the Leicestershire-based company with almost 30 years experience in stoma, continence and woundcare products, wanted to provide its customers with a publication that provided information about its products and services, but at the same time did not

Managing Director Mark Evans knew what he wanted - a lifestyle publication that recognised while readers may have a condition to cope with, they also have a life and choices and options, just like anyone else.

By working together TVM and Quiet Storm have created intouch, a four-colour 12-page publication designed to look bright and inviting as well as being informative.

In addition to working on the designs, Quiet Storm has also helped TVM to source features and competition prizes to be featured in the quarterly publication.

intouch is now sent to a database of 15,000 patients and healthcare professionals and the feedback has been extremely positive. In addition, Mark Evans says, the magazine is often handed out at exhibitions where it is proving an effective marketing tool and useful in opening dialogue with medical personnel and potential end-users.

"intouch has evolved and this flexibility is one of the reasons we enjoy working with Quiet Storm. Getting other companies involved, as they have, also provides readers with a sense of third party endorsement. While TVM fully acknowledges its involvement in intouch, the link with the company is subtle," he said.

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