Dynamic video provides key benefits and stops exhibition vistors in their tracks

The plan had been to use the video wall on its NEC stand for a software demonstration, but they later decided that a video would be better at grabbing attention.

Having been involved with all areas of Winsted's business, Quiet Storm was able to quickly put together a storyboard that achieved this objective.

The final programme needed to be displayed on a video wall consisting of 24-hour rear projection tubes, which created a very specific and unusual format - a form of expanded widescreen.

Quiet Storms 'On Show' team liaised with the video wall manufacturer to provide the format needed for the exhibition and spent a day shooting all aspects of Winsted's operation - from the CAD design, through suppliers of materials required, to the building of bespoke control room solutions. Other shots included Winsted's administration team at work.

The entire shoot was completed in a day, the editing done in Quiet Storms suite and the two-minute tour of the company and the way it operates completed - in the exact format required.

Winsted, supplier to professionals in the broadcast, video production, security, traffic management, public utility and LAN industries for over 40 years, was so pleased with the end result that it is now using the footage behind the opening titles on its corporate DVD.

"Our IFSEC stand, at the NEC, was immediately in front of the entrance to the exhibition and we needed something that immediately grabbed attention - and the video did. We were very pleased." Managing Director Charles Evert.


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