Partners website provides stakeholders with the media to promote recycling

28 July 2003

The partners themselves usually consist of a mixture of public, private and voluntary sector organisations together with community groups. They are often spread in terms of their locations.

Key to the success of partnerships is being seen under one banner, and for all information and promotional materials produced by members to be consistent in terms of the messages and quality.

It was with this in mind that the Rethink Rubbish campaign, which brings together leading UK retailers, local authorities, waste management organisations and the media to promote recycling, wanted to provide its members with a photo library of images.

“We wanted to provide our members with high quality images for use on promotional materials, reports and websites that they could find and access easily,” said Freya Dean, Campaign Officer with Rethink Rubbish.

“Quiet Storm had produced our website and so we approached them to discuss the online image library. They have created us a facility that is easy to navigate and simple to use,” she explained

Partners who register to use the library can see thumbnail shots of image collections on the home page, making it quick to locate what they need. They can use a keyword search to find exactly what they are looking for and when they find what they want they can add it to their “lightbox” where it is stored until they are ready to download selected images.

The reaction to the facility has been superb, with dozens of partners already signed up to use it and comments going back to Freya including ones saying “it’s an excellent site - just what we needed”, “..this is very useful for promotional work” and “it makes life simpler”.

In response to the success Rethink Rubbish is now expanding the library with a second phase of photographs featuring locations rather than just materials.

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