Designed to attract buyers to Calder Colours (Ashby) Ltd products such as water colours, drawing inks, finger paints and foamage, the photography, design and print quality of the catalogue were critical.
Ashby–based Calder supplies to a significant number of high street retail chains as well as schools and directly to end-users.
In the past they had used two or three different companies for each catalogue – one to take the photographs, another to design and someone also had to project manage the various parties involved.
For the latest catalogue – a colourful 72-page perfect bound document – Marketing Director Robert Neville simply used Quiet Storm to undertake all of the various elements of the project.
Robert met with us to discuss and devise a concept which made it easy to locate products and see their specifications. We designed the catalogue and took all of the photographs for it. “To have everything under one roof was excellent,” Robert said.
“From concept to completion the lines of communication were very good and we are delighted with the result. Delegates at Paper World in Frankfurt actually commented on what a great catalogue it is.”Back