Brand guidelines help council protect investment

27 August 2004

Appreciation of this fact led Phil Ellis, Assistant Chief Executive for North West Leicestershire District Council, to approach Quiet Storm for help in producing brand guidelines for the authority.

"Within the Council's different departments, people within them order stationery, other printed goods, clothing, notices of varying kinds and even vehicles displaying our logo. We want to be sure that all users know how and where to place the logo," Phil explained.

Quiet Storm, who designed the logo for the council, has considered the various mediums in which the logo is used and offered advice on the best way to display the logo in a wide range of situations.

Heads of departments at North West Leicestershire have been able to make suggestions to produce a set of rules with which everyone feels happy. The brand guideline document is being supplied in an electronic format to make distribution fast and easy.

Phil Ellis is delighted with the outcome. "We are very pleased with the work," he said. "It means that staff will know how to use the corporate identity in a consistent way. This ensures instant recognition of our staff, vehicles and information," he said.

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