With thousands of products to include, by the time the last one was put in details of the first could be out of date.
Quiet Storm Solutions had created Flint's website, which included lists and details of all components, and traditionally had also put the catalogue together.
During discussions about the two separate mediums the idea of using the website to drive the printed catalogue was suggested by Quiet Storm.
They had software which could create pdf documents from the web pages. The first advantage was that the website is constantly updated so the print version would be up to date. The catalogue compilation process was also made much faster.
The 834-page document was supplied on disc to the printer by Quiet Storm and 2,000 copies were delivered on pallets.
Included in the brochure are reminders that by logging into a particular area of Flint's site www.flint.co.uk/10 clients can see any significant changes to the product range that have been made since the catalogue was printed.
As well as helping to maintain an excellent customer service this also provides Flint with a clear audit trail in relation to its product range.
Lorraine Marriott, Marketing Manager at Flint, said: "We are very happy with the way this now works, it has been brilliant.
"We needed a way of producing a catalogue that wasn't out of date by the time it was complete and by working in partnership with Quiet Storm we have found the solution."Back