New marketing approach reinstates Container Components Europe as market leader and has positive impact on sales

As a pioneer within the global waste industry, the company needed to raise its profile, as it was now facing a number of issues, including increased competition and a maturing market place, with a broader customer base.

Container Components Europe produce a revolutionary and market leading product, offering specific benefits to their industry sector, but which are difficult to communicate to 'creative' or 'marketing companies.' As a result, their existing marketing material was poor and lacking in three key areas. The website was basic and contained limited information on products and services, and their sales brochure had been produced over 5 years ago and did not cover the full range of products.

Consequently, as a regular exhibitor at trade shows, their image was poorly represented, resulting in a negative impact on both the company and its products sales.

Committed to attending a German waste industry exhibition in six weeks time, the team at Quiet Storm was faced with a very tight deadline to turn this project around, from design to delivery. To enable the team to fully understand the unusual and complex nature of Container Components Europe' business, the team set-up a brain storming session, to agree a number of effective solutions to its marketing problems.

At their exhibition in Germany, Container Components Europe showcased a fresh and focused suite of marketing tools – a revamped corporate website, a new sales brochure supplied in four languages (English, French, German and Spanish), and exhibition stands. Aided by adverts also produced by Quiet Storm, Container Components Europe's sales go from strength to strength as they successfully exhibit at major trade shows across Europe.

Commenting on the overall delivery of the project, Malcolm Watson, said: "Quiet Storm immediately grasped the nature of our business and the diverse sales channels, which form our route to market. They were pro-active in their approach and once they understood the key benefits of Container Components Europe's product range, they were able to provide us with concise instructions on what they required from us in order to communicate these points effectively in the marketing material.

"The result is a collection of high quality marketing tools which have re-established our position as market leaders within the industry and had a very positive impact on our sales."

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