Although not planned, the loss of one of Roshal's sales force coincided with the delivery of their new presentation. This combined video with PowerPoint allowed Roshal to edit the presentation details specific to the opportunity, whilst the video enabled them to demonstrate their portfolio in the most dynamic media. The combination of 'before and after' footage with CAD 'fly though' visualisation left little to the imagination and has helped to convince prospective clients that Roshal have the capability and expertise for a whole range of commercial interior building work.
What's more the presentation is working so well as a 'cold call' marketing tool when sent out on CD that they haven't felt the need to replace the salesman who left - in fact turnover and profitability have both increased!
"The presentation and video has proven a very effective sales tool delivering terrific results, far better than my expectations." said Bob Watson, Managing Director of Roshal. "Based upon this success we have decided to upgrade our website and explore online marketing."