New look brings in new customers

17 October 2006

The investment made in getting the right corporate identity for your company will benefit your business in several ways.

It can inspire feelings of confidence and trust, of value and quality - presenting a professional image.

So it makes sense to create your branding as early on as possible.

For one, the longer your corporate style is out there the more established it will become; secondly as you add to your business with more vehicles, uniforms, adverts, etc then you will have more things to change, therefore more expense if you don’t address this asset of your business early on.

Martin Garner of MG Décor a professional painting and decorating company wanted to grow his company and his expansion plans involved penetrating different market sectors.

He wanted his company to have a contemporary look to help his company move into more of these lucrative areas.

“The new look has certainly turned a few heads and has helped raise my business profile within the corporate and high end domestic sectors.

The fact we look more like a design lead company rather than your traditional painter and decorator business has helped us increase prices and be taken more seriously.”

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