Because
it’s all about
return on investment
Could your sales, marketing and communications be better? The key is having very clear objectives, setting out what you want to happen and how the results will be measured. If you know exactly what you want or simply the results you wish to experience, rest assured you are in good hands. Should there be any doubt in our mind about any aspect - you will be presented with solutions not problems.
News from 2007
22 November 2007
Accessibility is the watchword for most organisations today but if you are behind the marketing of the Disabled Person's Railcard you need to go that extra mile for your audience.
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22 November 2007
Video has five times more impact than a brochure, nine if you present it in person!
When your business is a service provider the most important thing you need to do when making your pitch is to make it tangible. One of the most effective ways of doing this is using video.
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22 November 2007
Displays and brochures help make open day a huge success
Matsuura are pioneers in the development and manufacture of High Speed Spindles and High Accuracy CNC Machine Tools, and remain a technology leader in the CNC solutions market.
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22 November 2007
Reducing your impact on the environment is a winner for businesses
Carbon footprints, food miles and waste minimisation are all common terminology these days. Nowadays, proving that you have done all you can to reduce your impact on the environment is as much a business winner as any other element of your marketing mix.
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22 November 2007
Brand guidelines and website help project the right image to win business
IPP Logipal is part of the Faber Halbertsma Group, which is the largest pallet manufacturer and the second largest pallet pooling business in Europe turning over in excess of £150 million pa.
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22 November 2007
Finance and Business Training website helps start-up business get new clients
When Managing Director Karen Cain decided she wanted to create her own Financial Training company in Birmingham and escape the London rat race she knew the website needed to be right.
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22 November 2007
Disabled Person's Railcard must be compliant with DDA
Accessibility is the watchword for most organisations today but if you are behind the marketing of the Disabled Person's Railcard you need to go that extra mile for your audience.
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22 November 2007
No business moves faster than fashion so timing is everything
With the advances in communication technology and today's commercial pressures the time taken for a garment to be recreated from its fleeting appearance on a catwalk in Paris or Milan to a high street fashion retailer in the UK is a matter of days.
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22 November 2007
Documentary evidence of how Retailers, Primary Healthcare Trusts and Industry can combine to help smokers quit!
Ashfield In2Focus were given the task to demonstrate the dangers of smoking to members of the general public who shop at Sainsbury's and promote ways to help people quit smoking.
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8 August 2007
Google to sell search tools to small business websites
Google has announced a new service, which lets small and medium-sized businesses use Google technology to provide fast search for content on their websites.
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8 June 2007
Taxi website raises profile of local insurance company offering national product
Taxi insurance is a highly competitive market with many specialist brokers and larger 'brand name' insurers offering their services.
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8 June 2007
Scrap metal merchants to high tech recycling company – the dos and don’ts when relaunching a brand that has been around more than half a century.
In the 1950s, before recycling was recognised as the environmental saviour it is today, Donald Ward took what was regarded as waste and recycled it. Now recycling comes with government targets, environmental legislation and a whole host of green credentia
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8 June 2007
Scrap metal merchants to high tech recycling company – the dos and don'ts when relaunching a brand that has been around more than half a century.
In the 1950s, before recycling was recognised as the environmental saviour it is today, Donald Ward took what was regarded as waste and recycled it. Now recycling comes with government targets, environmental legislation and a whole host of green credentia
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8 June 2007
Nine months' work for one night's showcase of commercial excellence
It was an exciting and emotional evening for 16 finalists recognised for their innovations, drive and raw talent at a glittering evening at Pride Park Stadium.
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8 June 2007
How do you sell a new service to those who you know need it - even if they don't understand what it is?
When new business opportunities arise those who recognise the potential first can steal the march on the competition. Christian Salvesen plc recognised that the growth of e-commerce is changing the shape of the retail supply chain.
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8 June 2007
Does your business pass the 3 second test?
When you walk into a shop, restaurant or a new supplier's premises within the first three seconds you will have evaluated how it looks. How that makes you feel affects your perception of that business.
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31 May 2007
New brochure helps drive sales and project a higher quality brand for biker clothing distributor
Karen Hall is the sales director for JTS Biker Clothing, which is a distributor of motor bike sports and leisure clothing. With a degree in graphic design, Karen had always previously designed the brochure herself.
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31 May 2007
Why key messages delivered on video remove the risk of 'word of mouth'
When businesses go through change there is always a level of uncertainty and people can become unsettled. How do you get the messages you wish to deliver to those who need to hear them?
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31 May 2007
Responding to the changing needs of the market, Ashfield Healthcare create a new division - Ashfield Intermediate Healthcare
Working in strategic partnership with the pharmaceutical sector, Ashfield Healthcare has grown to be the number one organisation for contract sales and nurse advisors in the industry. This involves working alongside companies to promote and educate their
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31 May 2007
The Challenge of Keeping Annual Awards Ceremonies Fresh
The East Midlands eBusiness Awards is a new regional initiative to celebrate the innovative use of ICT and eBusiness practices in small to medium sized businesses (SMEs) based in the region.
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30 May 2007
British Code of Advertising, Sales Promotion and Direct Marketing
Sending unsolicited direct mail to consumers registered on the Mailing Preference Service (MPS) could breach the "British Code of Advertising, Sales Promotion and Direct Marketing" administered by the Advertising Standards Authority.
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25 May 2007
Any company considering or selling online should read this report
Online web-shops are being forced to improve the way they handle customer data. As of 30th June 2005, all web-shops that process more than 20,000 transactions per year should have complied with security standards drawn up by the world's big credit card co
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1 February 2007
'Cracking Choices' goes live!
For 2006 all local authorities had to publish an on-line list of courses available for 13-19 year olds in the local area starting in 2008.
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31 January 2007
Budget video communicates an important message to the wider community
When North West Leicestershire District Council planned their 'Love North West
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31 January 2007
Hotel & Country Club website generates £1000's in additional revenue
When taking over the management of Ingon Manor Hotel and Country Club in Stratford upon Avon, Beverley Haynes recognised she had her work cut out.
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31 January 2007
Companies dress for success as corporate wear becomes an extension of their brand
High profile companies spend thousands of pounds on projecting the right image and corporate clothing is an essential component of their marketing mix.
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31 January 2007
New format, new look newsletter receives great feedback for NYK Logistics
NYK has a varied product offering, a diverse customer list and 4,500 employees spread over 40 sites in the UK. Making sure that they are all kept informed on the progress of the organisation, understand and can embrace the changes taking place is a huge c
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31 January 2007
New Image for the world’s leading cargo General Sales and Service Agents.
When Air Logistics, a dedicated specialist cargo sales and service partner to airlines world-wide decided to raise their profile and marketing activity they didn’t know where to start.
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31 January 2007
Restaurant branding wins new business for National Forest Spring Water
National Forest Spring Water was launched in 2000 and sales of the bottled water have grown steadily ever since.
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31 January 2007
New Image for the world's leading cargo General Sales and Service Agents.
When Air Logistics, a dedicated specialist cargo sales and service partner to airlines world-wide decided to raise their profile and marketing activity they didn't know where to start.
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31 January 2007
Branded mushrooms increase sales by 40% and help maintain prices
Making your product stand out from competitors is difficult at the best of times but for growers its doubly difficult – how on earth do you brand a mushroom?
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10 January 2007
When 3 companies merge consolidating and updating a product catalogue can be a nightmare without the right partner
TAC Satchwell, a merger of Andover Controls, TAC and Satchwell, develops solutions that integrate data collection, information sharing, control systems and energy management for commercial, industrial and institutional buildings around the world.
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