Budget video communicates an important message to the wider community
As a part of a Government initiative, Local Authorities have to plan and
execute a number of 100 day campaigns across several themes. When North West Leicestershire District Council planned their 'Love North West
Leicestershire 100 days to a cleaner district’ campaign they decided to
record the activity and use it to extend the enthusiasm beyond the promoted
As the campaign was to last 100 days and take place across the whole of
North West Leicestershire it would require a media that could capture the
energy and enthusiasm of those participating. With digital video cameras
widely available it was decided that a series of video diaries filming key
events and activities would be a great way to record this across the region.
However, it was accepted that no one would watch several hours of video so
some form of professional editing would be required.
Ian Hill, Head of Communications at North West Leicestershire District
Council (NWLDC) had experience in commissioning video productions and in
previous employment worked on several high budget video programmes. With this experience, Ian was given the responsibility of co-ordinating the video
footage and creating a polished, short but dynamic record of the campaign.
This was to be sent out to the participating groups, Parish Councils and
other stakeholders with a message that the campaign’s success shouldn’t be
limited to the 100 days.
Ian approached Quiet Storm who have worked with NWLDC for almost two decades and are experienced in producing videos. The project was explained and a plan of action was set out to maximise the modest budget set. Quiet Storm were to film key events and some 'head to camera’ interviews, they were also
to take the footage recorded by the various parties on their digital video
cameras and edit the footage to a short professional programme that would be
distributed on DVD. "Quiet Storm were fantastic to work with, they were flexible and also
designed a great logo which helped us with the pre-campaign work. The
finished DVD really captured the essence of what we wanted to achieve
and was distributed to all the partners who took part in the 100 days
campaign. My previous experience in producing video’s was coloured by
prima-donna’s who were uncompromising with high and mighty opinions on
everything they were tasked to do. Working with Quiet Storm was a refreshing
change to this, they were proactive and added value to what we wanted to
achieve. It was a far better experience than I had previously encountered on
this type of project and considering the budget, a far better finished
Ian Hill, Head of Communications at North West Leicestershire District Council