Video has five times more impact than a brochure, nine if you present it in person!

Facts demonstrate that when people see and hear something they have five times more retention than if they had simply read it. If the video is experienced with a presenter then retention goes up to nine times, according to statistics.

Culina Logistics specialise in the development and implementation of total supply chain solutions for chilled food and drink manufacturers supplying products throughout the UK. Their clients are household names whose products are dependant upon them arriving in store and on time due to the products finite shelf life.

Culina operate from some of the most hi-tech temperature controlled distribution centres in the country and, combined with a modern fleet of satellite tracked vehicles, provide cost effective, dedicated or shared user services and award winning customer service.

Now that probably doesn't mean too much in words it but if you were to watch the video that follows a product from arrival at Culina to its destination then all would become clear. This is exactly why video is so effective. It can show all the processes unique to Culina that guarantee they have the highest accuracy standards and explains each of the reporting processes available to a client.

In a matter of minutes the viewer can see what a visitor would normally take at least one day to experience.

"The video has been a great tool for us. It is easy to distribute as the DVD can be mailed out with a brochure or simply emailed. The voice over can be tailored to the language of our target audience and there is no worry about software versions, you just put it in and it plays."

Alistair Brown, Supply Chain Development Manager for Culina concludes;

"Not only is it a great resource to quickly demonstrate why we are the best in dedicated chilled distribution to potential clients but it is also great as an induction tool for potential recruits or visitors. The video has been a real success and is already being used to great effect in English and Italian, so much so, we are now planning to re-edit versions into several other languages."

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