Reducing your impact on the environment is a winner for businesses

As one of the major players in ensuring that our supermarkets are well stocked with a variety of fresh, chilled and frozen produce, Christian Salvesen are no stranger to minimising waste.

Christian Salvesen has pioneered many logistics initiatives and is the European leader in tailor-made environmental logistics operations and optimised reverse supply chain solutions.

"We have always been focused on reducing needless waste and lessening our impact on the environment but it has such a high profile now - we needed to review our marketing materials and let others know just how committed we really are."

Michelle Southerington, Marketing Executive of Christian Salvesen Temperature Controlled & Support Services Division goes on to say...

"When we looked for a company to help us with this review Quiet Storm came highly recommended. After meeting with them and explaining our requirements I felt confident they understood the message we needed to deliver.

Carbon footprint management is becoming a huge issue and we needed to communicate that we are at the forefront of environmental logistics. Quiet Storm had some great ideas; they even recommended the use of paper from managed forests and biodegradable inks and laminates. This meant that the materials we produced matched our environmental ethics.

The designers worked within our stringent corporate guidelines and successfully built on the strong brand established, without diluting the powerful messages we needed them to deliver.

The materials were initially used at an exhibition and focused on waste minimisation in the industry, sending out a clear and concise message. They were very well received by prospects attending the exhibition, our existing clients and my directors - who were keen to see what we had produced.

The exhibition has generated a significant number of good quality enquiries, of which we are confident of converting a worthwhile number to future clients. The new materials continue to deliver a clear message to all interested in the services we offer and always receive favourable feedback.

As for working with Quiet Storm, all I can say is that they make working with them easy, having worked with many design and marketing companies, I know that this isn't always the case. I will definitely be using them again and recommending my colleagues to do the same".

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