Displays and brochures help make open day a huge success

22 November 2007

They have a vast array of multi pallet metal cutting machines on permanent display and under power in Coalville at their 4,000m2 air-conditioned showroom - the majority of which are capable of running unmanned for long production periods.

Having organised an open day Ian Michie, Matsuura's Marketing Executive, wanted to increase the visual presence of the Matsuura brand and the key messages on display. Ian also wanted to ensure that the message was tangible and visitors had a reminder once they had left the impressive Matsuura facility.

Investing in long-term partnerships and offering full CNC manufacturing solutions to their customers sets Matsuura apart. It is not so much the machines that Matsuura sell but the full production processes and the vital support they offer. Matsuura customers are supplied with proven and optimised CNC solutions, offering a reliable route to a rapid return on investment (ROI). This message is difficult to convey to prospects that haven't been personally recommended but as it is their unique selling point (USP), Ian needed to be sure that any visitors to the open day took that message away with them.

Ian Michie comments "I have used Quiet Storm on other projects and they understood why Matsuura win business and gain market share - year in year out. Working with them I was able to develop a series of powerful portable display graphics and signage. I also needed a brochure which reflected our USP so that this could be given to visitors or sent out to those who couldn't make it.

The response was fantastic and definitely complimented the Matsuura way of doing business. I have been very pleased and impressed with all the recent investments we have made with Quiet Storm and, more importantly, the service Matsuura have received from Quiet Storm over the past weeks - everything we have ordered has surpassed my expectations, all delivered on time and to exceptional quality.

Quiet Storm's patience and understanding no doubt contributed to us having a corporate brochure, which I for one feel, has hit just the right note for Matsuura.

It is a pleasure to have a supplier with the same customer focussed ethos as ourselves - and long may it continue."


< back