These principles were revealed to 140 delegates attending two packed seminars held on 23 April at the Hilton Hotel, East Midlands Airport. The half day sessions were aimed at business professionals selling products or services to other businesses. They were promised they would walk away with practical applications that could be implemented into their business the very same afternoon. In return, Quiet Storm was looking for 5 companies to pilot the scheme this summer, prior to the official launch of SATNAVMARKETING in September. The result was staggering, with 30 companies immediately expressing an interest in applying the principles in their business.
SATNAVMARKETING transforms the way businesses find new customers and keeps existing ones. It promises to change how you feel about marketing, forever. It has been devised by Quiet Storm's founder, Stephen Megson in collaboration with Jonathan Salem Baskin, a specialist in global marketing, Both have more than 20 years marketing experience and have drawn on their own knowledge as well as proven principles to create a step-by-step guide on the most effective marketing techniques, strategies and tools. They led delegates though an explanation of the system, assisted by fellow presenter John Copeman who is recognised internationally for his inspirational seminars, training, coaching, consultancy and keynote speaking.
Stephen Megson explained to delegates that he had always wanted to create a formula that would help any size of business easily 'systemise' the things highly successful businesses do. He said: "Since 1983 I have researched what works and why in marketing on a scientifically proven basis, more significantly, since 1987, I have had my own business where I have been exposed to some really street smart business people - they have shown me what has worked to make them successful and more importantly, WHY it worked.
This combination has provided me with the real life experience of what works and why when selling any product and service to another business."
"It's funny, I've seen some highly successful companies with a very average product who market themselves fantastically well and, conversely, smaller companies who have a world leading product but who can't reach their target market and eventually their opportunity is lost. The thing about marketing is that it is too important to be left to the marketing department, it involves all aspects of the business and needs to be driven from the top down."