Striking design of event materials boosts seminar success and caters for last minute rebrand

As a company providing essential logistics and transportation services to some of the world’s largest companies Christian Salvesen took its environmental responsibilities very seriously. It formed an exclusive partnership with Carbon View™, the world’s leading proactive Carbon Management solution, and organised a seminar for customers and the press.

The “Carbon Footprint Management in the Supply Chain” event was to be held at Kensington Roof Gardens in London with the aim of providing a practical guide to measuring and managing carbon within the supply chain. Christian Salvesen wanted to encourage its customers to work with them to reduce the impact that transporting goods has on the environment.

Quiet Storm designed a range of materials to support the seminar. These included an invitation, complete with a tear off reply card, new skins for the Christian Salvesen pop-up display stands, posters for the venue to guide guests to the event and a table top agenda and menu. Consistency in design and message was essential and everything had to be produced on time.

However, with a company takeover on the horizon, Christian Salvesen could not sign off the job for printing. Would this be a Salvesen event or branded as Norbert Dentressangle? Since Quiet Storm was able to handle the whole design and print process in-house, keeping to deadlines did not present a problem. Once the take-over was finalised, and with only one week until the print deadline, the decision was made to change to the new parent company brand. All artwork was swiftly changed and the materials printed by the deadline.

Norbert Dentressangle Marketing Communications Manager Michelle Southerington said: “All the artwork had been approved by Christian Salvesen but once we knew there was a possibility that the seminar may have to be rebranded we had to delay printing.  Despite this, I still had no doubt that Quiet Storm would deliver on time. As the deadline for sending the invitations loomed closer and we still didn’t know if we were rebranding I did start to feel anxious. Then, at what seemed like the last minute, we had the go-ahead to change the design and it was all systems go. The situation put a great deal of pressure on all of us but this was alleviated by the easy working relationship the company had developed with Quiet Storm over a number of years. I always trusted that the team could turn it around for us.”

Michelle added: “The carbon footprint seminar was a high profile event for us and, as it transpired, our first as Norbert Dentressangle. Quiet Storm played a vital part in making it a success.”


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