Websites need regular attention for maximum impact so what is a simple, cost effective solution to managing content and monitoring effectiveness?
The Leicestershire Law Society has over 500 members who are solicitors practising in Leicester, Leicestershire and Rutland. It provides the on-line resource for the county’s legal community as well as comprehensive information from all member firms about the areas of the law in which they practice and the facilities they can offer to clients.
There were several problems with the Society’s existing website that prompted an urgent need for a redesign and a strategy for future management of it. The display looked dated and the format provided little flexibility for content. The Society needed a site that would be easy to edit and manage, be compliant with Disability Discrimination Act (DDA) guidelines and also operate as a local directory of solicitors. It had to convey a highly professional image and increase awareness of the Society in a bid to generate increased enquiries. In addition, if the site could include electronic versions of brochures, cost savings on printing could be made.
Quiet Storm’s solution met all these requirements and also included the availability of detailed statistics regarding visitors so the site performance could be monitored. The result is a website presenting a strong and confident image where information is cleanly displayed via a simple menu bar. The site also has a member log in window, a search facility and a news section.
Managing and monitoring the site is straightforward. Quiet Storm’s ‘Easy Edit’ content management system means information can be easily changed by the nominated Society personnel. The free support available via the Helpdesk and the Quiet Storm Knowledge Bank ensures advice and statistics are always to hand. This on-line facility provides a constant feed on the latest techniques, updates and trends and there are six-monthly reviews and feedback regarding potential improvements to the site. Details of regular workshops and seminars relating to internet practice are listed and a secure log-in facility via the Knowledge Bank gives access to a raft of statistical information relating to the volume and type of visitors to the website.
Commenting on the new website, Leicestershire Law Society Manager Judith Sheen said: “Our members are very pleased with the website and are now actively offering to supply news items. We have received many favourable comments on the design and also saying the site is a really good vehicle for moving forward on a whole range of communication issues.”