Design scheme brings harmony to multi-message display
10 November 2008
Campbell Scientific Ltd, based in Shepshed, Leicestershire is a market leader in the field of data acquisition with its main products being data loggers, sensors and automatic weather stations. Its electronic monitoring instruments and meteorological equipment are relied upon by scientists and engineers the world over. It is the European division of a global affiliation of companies with the parent company, Campbell Scientific Inc, located in Utah, USA. Campbell Scientific Ltd recently acquired Muir Matheson Ltd, specialists in providing weather monitoring systems for aviation and offshore applications – a company that has developed, installed and maintained systems for most of the UK’s leading airports and many of the oil and gas platforms off the coast of Britain and also abroad.
Marketing Manager for Campbell Scientific, Iain Thornton, asked Quiet Storm to design the graphics and source a state of the art exhibition display system to replace two outdated pop-up stands. Iain was looking for a truly flexible modular system that could be adapted to the size of each event. He needed individual sections that could stand alone for small presentations or be combined for use at exhibitions large and small. He explained: “It had to be lightweight, easy to transport and because we sometimes attend multiple events simultaneously we needed a system we could divide into more than one stand. Also, because we had a limited budget for a new stand this year I was looking for a system we could add to over the coming years to further extend our exhibition capability.
The answer to Campbell Scientifics’ hardware requirements was the Flexi link Twist system but designing the graphics for a display stand to be used in so many configurations brought its own challenges. The Quiet Storm On Show team had to incorporate several different marketing messages and a subsidiary company’s brand within the overall design. Each module had to be capable of working alone or fitting into the jigsaw of a bigger display. To meet this need the team developed a design using flowing lines at the top and bottom of the stand that visually connects neighbouring panels.
Iain Thornton added: “The Quiet Storm team have always impressed me with their warm and professional approach and I welcomed the opportunity to work with them on this project. Using Quiet Storm as a one stop shop for the design, print and construction of panels meant that all I had to do was prepare a design brief and then simply leave the rest up the experts and I must say that I am absolutely delighted with the results.. The system is simple to erect, with no training required and a typical stand can be carried and built by one person. We have also purchased panels for one of our subsidiary companies with whom we will be sharing stands and Quiet Storm’s clever design has given us seamless integration of the two brands.
“With this system we can tailor our display for the five specific markets in which we most regularly exhibit: wind energy, structural monitoring, weather monitoring, micrometeorology and road weather; and adapt the size to suit the event. We can use a single banner stand or have a run of around 7 metres and use them single or double sided. The system has already had two successful outings and the full kit will next be put to use at an exhibition in St Petersburg in November.”
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