Bringing two subsidiaries together under one umbrella has brought competitive supply chain solutions to Tex customers and has created a powerful brand to attract new business.
With a major exhibition on the horizon, Tex Holdings PLC seized the opportunity to maximise the impact of its two plastics production facilities in Derbyshire and Devon by uniting them under a new name – Tex Injection Moulding.
Tex Barnstaple and Tex Derby each have specific niche markets for which they have developed industry knowledge and expertise. In addition, their production facilities and quality assurance classifications are focused on the requirements of their specific industry sectors. The Barnstaple operation, Tex Plastic Products Ltd, specialises in plastic injection moulding and supply solutions for pharmaceutical, medical healthcare, aerospace, defence, safety at sea, electronics and the automotive sectors.While at Derby the key markets for Tex Industrial Plastics Ltd are safety equipment, mechanical, healthcare and hygiene, industrial, domestic appliances, water heating and the automotive sectors. Under the new brand, Tex Injection Moulding, both companies can now enjoy a stronger presence in the marketplace as well as the benefits of shared expertise, buying power and all the support of each sister company. They do however continue to operate as independent profit centres to ensure they remain highly competitive.
When Tex asked Quiet Storm to bring this new brand to life in time for a trade show, the first step was to design a logo and agree a strap-line that would convey just the right message. This was then used throughout the range of new marketing materials which included a company brochure and presentation folders. Quiet Storm also produced a two minute corporate DVD to be used at the show as well as an edited 30 second version for the new website. A strong design for the web site was vital in promoting the new brand and instilling confidence in existing and new customers. It had to have an immediate appeal to all of the company’s market sectors so industry specific images were included on the relevant web pages.
Peter Stevenson, Managing Director of Tex Industrial Plastics and Chris Varley, Managing Director of Tex Plastic Products explained: “The rebrand was brought about as we were exhibiting at the annual Plastics Design and Moulding event and we wanted to market TIP and TPP as one company. We had always had a view that we should be promoting the capacity of one business but still recognise that they are on two sites. This approach was immediately proved successful at the exhibition as three new contracts were secured. Since then we have continued to market under this combined brand. The brochures, corporate folders and DVD’s are great promotional tools when presenting to potential customers. The Quiet Storm team are all very professional and have a good understanding of our business. When we ask them to do something it is always done well.”Back