How 21st century selling saves time and makes money

Quiet Storm created a site that is fulfilling these requirements and is also capturing valuable data from visitors who sign up for a special report. Features which allow visitors to find a local distributor and local engineer are easing the workload at head office and giving staff more time to make sales calls.

Sales Director Nicola Horsfield said: “We have had great success with our website and are continually updating it with guidance and assistance from Quiet Storm. Nothing is too much trouble and they continually assist us in keeping it up to date with the latest technology.

“Seeing as we are a manufacturing company our website is the first place we can feature our products to let the customer see that we have added them to the range. It allows us to feature them with ease and, in conjunction with the MailBlast system, allows us to keep the customer up to date with any product changes and important information that we wish to share with them.

“We use the MailBlast to promote any B grade products we have and this on its own has been a fantastic success. We now have customers waiting for their Monday morning fix of the B grade list and once it has been issued we receive calls almost immediately from our distributors wishing to purchase the products.

“Recent changes to our website have included an upgrade to allow customers to check stock online. Although only in its trial period at Parry, this has reduced the number of incoming phone calls we have just for this question. Our next stage is to be able to offer purchasing online which will again help us streamline our sales office and allow our staff to be proactive in calling due to the phone lines being less congested.

“None of our recent changes would have been possible without the support of Quiet Storm who have enabled a 70's based company to move forward with the aid of technology.”

Parry Catering Equipment is one of the leading British manufacturers of premium catering equipment and designs and manufacture 90% of the product range in their purpose built factory in the Midlands. In response to customer needs, Parry have added to their product range by importing high quality goods from a variety of service partners.

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