How to create industry buzz with three low-cost marketing tools

Business Development Manager Nick Trueman explains: “The website and branding for M Wright & Sons is fairly traditional. To promote our advanced carbon fibre structural reinforcements we needed a sub-brand - something new and very different to appeal to the composite industry. Quiet Storm created 3DS, for us which has a cleaner look, is more contemporary and reflects what the industry is all about.

“We didn’t require a full website for 3DS but wanted the brand to have its own distinct presence on the internet. A low cost microsite has provided the perfect solution. Quiet Storm also created our product leaflets and an exhibition stand back-drop in preparation for the Composites and Aero Engineering Show at the NEC.

“Having strong marketing materials for the show was vital as it was an ideal launch platform for our new products. We were really busy on our stand and the exhibition proved to be a catalyst that generated a large number of enquiries from quality businesses. We are extremely pleased with the strong sales message Quiet Storm created for us.”

M Wright & Son manufacture engineered textile structures to a range of industries. With 3DS they are developing innovative structural carbon fibre pre-forms for use within high-technology, high-strength, light weight composite structures. These components offer a high level of structural integrity with greatly improved stiffness and compression performance that can be used in advanced engineering design applications.

The 3DS microsite created by Quiet Storm uses the vibrant new logo and strapline and gives the company a strong web identity for this division of the business. The low-cost site features a home page, a section for news and case studies and a contact page with an on-line enquiry form. There is also a link back to the company’s main website. Content can be edited in-house and full statistics are available to enable accurate monitoring of the site’s performance.

The three back-drops for the 3DS exhibition stand cover a 3 metre back wall. Each drop carries a separate message but the three work together to give a dynamic total effect. This design was replicated on one side of the A4, full colour leaflet with product information featured on the reverse. Nick Trueman added: “These three marketing tools proved highly effective and have been a cost effective way of promoting our new brand.”

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