Donington Park back on track with dynamic website

13 December 2011

Gemma Toogood, Donington’s Sales and Marketing Manager, said: "A new website was part of our long term strategy and essential for the communication with our audience. We explained to Quiet Storm that we needed the site to work for each of our revenue streams, from partners and sponsors through to competitors and visitors. We put forward a site plan outlining what we needed to cover and giving a basic navigation structure. This was developed by Quiet Storm into a dynamic site that has become a crucial element of our new branding.

"The editing capabilities using the Easy Edit Toolbar are exceptional and the statistics recorded in the ‘Knowledge Bank’ have proved invaluable when we are compiling proposals to sponsors. Since it was launched the new site has generated most of our enquiries and our newsletter subscriptions and social networking activities have substantially increased."

"The ability to integrate the website with Facebook and Twitter is an important feature for us. Visitors also have the opportunity to subscribe to regular newsfeeds and there is a search box to give them another way of finding the information they want quickly. Easy navigation was crucial amongst our objectives for the site. Our contact details are included on each page of the site so visitors don’t have to steer away from the page they are viewing if they want to see how to get in touch. We set out our vision for the site at the start and Quiet Storm have helped us achieve it."

The Donington website is packed with features that provide detailed descriptions of the venue, events and the services offered. Video clips, maps and event lists keep the site vibrant and up to date and links to attractions such as the Donington Grand Prix Collection, nearby accommodation and special track days make navigation simple.

All Quiet Storm corporate website packages are created using a proven 5-step process to help organisations increase sales, maintain profit margins and eliminate cost and overheads. This process includes training on how to use the Easy Edit Toolbar, view visitor statistics and on ways to push a site up the search engine rankings. Sites come with one year’s free hosting and a lifetime support guarantee.

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