Effective search engine optimisation is absolutely essential for a company to get noticed on the highly competitive internet. When cable and connector supplier Webro wanted to target new markets they turned to Quiet Storm. The result? A vibrant, fully optimised new website that zoomed Webro from nowhere to Page One of Google!
Marketing Director Andy Watts confirmed: “From the day the new site went live we saw a significant increase in enquiries. We swiftly moved up the search engine rankings and were delighted to appear on page one of Google so quickly. We operate in a highly competitive market so we need to stand out from the competition.
“Quiet Storm are enthusiastic and gave us expert direction. We wanted to reposition the company and better target the markets we were already in, our new website is helping us to reach the right audience. The easy to use editing tool gives us complete control of our website enabling us to keep it fresh and up to date.”
Webro, who are supplying fibre optic cable to power and control the security systems at the 2012 Olympic Games, now have a dynamic website that visibly offers effective solutions for a host of cabling requirements. Just as important, because the site is fully optimised, customers are being signposted to them via those all important search engines.
The decision to diversify and target new markets came as a result of Webro’s traditional customer base, the building industry, slowing down. As highly experienced and successful website designers Quiet Storm were able to steer Webro in a new direction that put them in front of an active buying audience. Co-axial and fibre optic cables and connectors are used in fire and security systems, transport, satellite and digital TV as well as other data applications. The website firmly focuses on Webro’s ability to provide solutions to these cabling needs through a clear menu structure. The site showcases the product line and uses news stories to highlight Webro’s expertise. There is also a strong emphasis to call on the company’s technical prowess by inviting site visitors to submit a question to the technical team. The site also includes an enquiry form and a search function.
All Quiet Storm corporate website packages are created using a proven 5-step process to help organisations increase sales, maintain profit margins and eliminate cost and overheads. This process includes training on how to use the Easy Edit Toolbar, view visitor statistics and on ways to push a site up the search engine rankings. Sites come with one year’s free hosting and a lifetime support guarantee.