Stylish samples that up-sell for packaging specialist

9 August 2012

Commercial Director David Warren explained: “When we are asked to design any bespoke rigid presentation packaging we create a plain white prototype for the client. I wanted to differentiate our samples from the competition as well as instantly show clients the effects of various print methods so I sought Quiet Storm’s expertise. I was not sure what I was looking for but the designers took my general ideas and translated them into exactly what I needed.

“They created a vibrant, scattered repeat pattern that includes our name and logo and promotes additions and embellishments. Words such as ‘hinged lid’ are picked out in foil blocking, spot UV varnish and matt laminate finishes so the quality of the print can be felt as well as seen. Giving clients something even more tangible will increase our sales opportunities.

“Our client list features high street names and world renowned brands such as L’Oréal and we have already had some very positive feedback on the new-style samples.”

Clarke Rubicon produces a diverse range of bespoke ‘paper over board’ presentation packaging and products from their purpose built factory in the East Midlands. The artwork designed by Quiet Storm uses black as well as purple and grey spot colours and foil block to create a stylish pattern of words in various sizes and font styles. The design also incorporates a foil Union Jack to emphasise that the products are made in the UK.

David Warren added: “We originally used the idea to create our own branded Christmas gift boxes for clients and this design, created by Quiet Storm, incorporated a Christmas tree rather than the flag emblem. The design drew a great deal of interest at a trade exhibition we attended so Quiet Storm developed the idea further to create printed sheets to cover all our bespoke samples for clients. It is great to have finished products with our own name on. It gives Clarke Rubicon added recognition. We have had 10,000 sheets printed and from each one we can usually cover three different sample boxes.”

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