When building materials group Breedon Aggregates launched 1stMix, a specialist supplier of small loads of ready-mixed concrete, they needed a strong brand and an effective website to explain what was on offer – and in which areas. But most of all, they needed to generate enquiries from day one.
This is the greatest challenge for any new business. If people don’t know you exist, you need to make sure you get found when they’re looking for what you’re selling. Which means you need to understand what people are likely to search for online when they need your services.
“Quiet Storm were able to get us on page one of Google within two weeks of the new website being launched. Their understanding of both paid-for search advertising and the organic listings meant we were able to dominate the results page for our selected search terms.”
This has resulted in a steadily increasing volume of enquiries. Any calls or emails generated by the website were closely monitored. Monthly reports spelled out clearly and simply what was going on, putting 1stMix in control of what they spent at all times.
Their search engine optimisation (SEO) process was in plain English and focused on what people were likely to search for based upon careful research. The key terms we decided to optimise for were:
“The effectiveness of the organic and free search terms, together with the paid-for listings, has meant we continue to receive enquiries from people who didn’t previously know we existed, because when they search for the products we sell in the areas we sell them, our website comes up first.”