Civica UK Managing Director Ian Keers said: “Our job was to build a website that would drive more customers through. We now have a highly effective 24-hour shop window and checkout for our Cave Tab products that we didn’t have before. We are pleased to find that the site is working exactly as we hoped it would.
“One of the many advantages is the way the site breaks down any language barrier to selling. The products are all represented by clear images and part numbers. This is making it much easier for our international customers to place orders. We have also included a discount code feature which allows us to assign individual discounts to specific accounts. This enables us to maintain our special relationship with certain customers without displaying that fact to the whole World Wide Web.
“The site looks great. It has only been live a short time but we are already very happy with its performance. It’s easy to navigate, our customers like it and it’s making sales!”
Quiet Storm were asked to design the new website when Cave Tab were bought out by Civica UK, an international market leader in specialist systems and business process services that serves the public sector in particular. This was an opportunity to update Cave Tab’s web presence at the same time as bringing it under the Civica branding.
Quiet Storm were asked to deliver a website that matched the Civica design and included a host of new features to improve the sales process for customers. This has been achieved by writing in site capabilities such as a shopping basket, a secure login area, which records products that customers have viewed and purchased in the past, and a repeat order function.
From Civica’s perspective, having all Cave Tab products available on-line improves efficiency and helps manage stock control. Along with the ability to apply a discount system for specific customers and it is also possible to pre-programme promotions to drive sales at specified times.
Quiet Storm has a proven track record in building successful e-commerce websites. An easy-edit toolbar enables swift additions or changes to content and data capture facilities help keep customer and prospect records up to date. Sites can include various additional features and secure credit/debit card payment processes mean customers can buy with complete confidence.Back