Link Group change their image, offer and marketing tools to demonstrate why their target audience should choose them.

Originally, providing electrical contracting services for large complex and time sensitive projects, they extensively worked in the hotel and hospitality sector, where deadlines are critical and the quality of work is paramount.

With a reputation for delivering exactly what the client wanted on time, and on budget, they were continuously asked to take on more and more of the projects they were involved in. This resulted in a strong ‘word of mouth’ demand within the hospitality sector, with Link being the electrical contractor of choice for leading architects and design teams.

“Clients liked what we did and wanted us to do more”

With their services extending into Mechanical and Electrical, and Building Services and Development, more opportunities were exposed. However, their marketing material and message no longer reflected what they did or who they did it for.

“Although we had changed, our marketing message hadn’t”

“We needed an identity which reflected the quality of our product. We needed messaging which clearly communicated the benefits to those who are looking. There are many companies claiming to do what we deliver. Our identity, brochures and website needed to hit a nerve with those making the decision and clearly demonstrate ‘why choose Link Group’.

“We needed to make it easy to demonstrate our capabilities and credibility”

"Quiet Storm have produced an identity and website which has delivered on all these requirements. The feedback from prospects and clients has been magnificent – the new marketing look, message and tools do exactly what we hoped they would. They help us quickly and clearly communicate the reasons anyone with a major redesign project on a critical timescale needs to choose Link Group”.

Gavin Carter, Finance Director, Link Group

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