See it - Know it - Buy it!
It’s an old sales and marketing saying, and if you want your existing customers to buy more they need to know what you do - in most cases, if they are happy with your service, this is simply a case of making what you do more visible.
Making it visible
Risk provide a wide portfolio of health and safety training courses and when delegates attend courses they are in the classroom environment for a number of days. Never one to miss an opportunity, Mike wanted to ensure the delegates were fully aware of the portfolio of courses available from RISK.
One of the most sought after health and safety qualifications are provided by NEBOSH
As one of the leading providers of NEBOSH courses, with possibly the highest delegate pass rate in the country - certainly well above the national average - Mike wanted to ensure any delegate attending a RISK health and safety training course was aware this qualification was available from RISK plus their outstanding track record.
The roller banners featured an infographic highlighting their pass rate
To make the pass rate easy to digest an infographic was designed and prominently displayed on the roller banner. This was accompanied with another roller banner which outlined the full list of health and safety training courses on offer from RISK.
The roller banners have cross-sold and up-sold delegates
Any delegate attending a RISK health and safety training course can’t fail to notice the roller banners and within the first week of use, the roller banners have increased sales by prompting enquiries and enabling happy customers to purchase more courses.
See it - Know it - Buy it!Back