Entering a new market with a different technology solution means you need a great storyboard to explain the key benefits for both users and technicians.
Mobius is the UKs first integrated data airtime provider - which means they provide mobile SIM specifically for machines.
“The healthcare sector is a new market for Mobius, so when we booked to exhibit at a healthcare show we needed something to explain our proposition. Having worked with Quiet Storm for several years I knew that they would not only be able to deliver within the timescales but that they would listen and then challenge on what I thought I needed. Once they understood our product offer and the two key target audiences (technical product developers and those focused on the ‘end user experience’) it was suggested two brochures may possibly work better.
The result was a very powerful ‘audience focused’ message supported by infographics which demonstrated the impact and benefits of our M2M SIM over the alternatives. Both of the brochures generated high quality leads, because whoever we were talking to, could quickly grasp the significant differences between ‘retail SIM and the Mobius M2M SIM’ - giving us double ROI.”
Sales & Marketing Director,
Mobius Networks Ltd