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The world of media and publishing is evolving fast, and readers are increasingly calling for the rolling 24-hour access that online news provides.
Recognising the growing importance of the online platform, Heavy Lift & Project Forwarding International (HLPFI), the leading media outlet for professionals involved in the movement of over-dimensional and heavy cargoes, tasked Quiet Storm with redeveloping its website to increase its advertising real estate and maximise its commercial revenue opportunities.
Written by an international team of award-winning journalists, the magazine and online news platform deliver essential information about the project logistics supply chain.
First published in 2007, HLPFI, a division of DVV Media International, now has a distribution of over 20,000, while its website attracts 70,000 visitors monthly.
As a global leader of industry news for the heavy logistics sector, Quiet Storm needed to provide HLPFI with a website to compliment the success of its bi-monthly publication.
It needed to provide its readers with access to a news platform, which would not only continue to cement its reputation as an industry-leader, but also be commercially-viable enough to generate revenue through advertising and sponsorship.
We were invited to pitch for the tender to redevelop its website.
We delivered a bespoke online platform, which is globally accessible, optimised for Google and the other major search engines.
It provides a commercial model, which maximises advertising revenue while maintaining editorial integrity and accommodating large volumes of fresh content, uploaded at regular intervals.
Adverts are served up to readers based on their relevance and are embedded throughout the site to give advertisers greater prominence.
We also enhanced the site’s reach on search, making the site a more attractive proposition for potential advertisers.
Quiet Storm also delivered a bespoke SEO workshop to HLPFI’s team of journalists to help them understand the basics of search, so they could apply the principles to the content they were writing and enhance the site’s overall SEO value.
HLPFI editor David Kershaw said: “We have been very impressed with Quiet Storm both in terms of how they work, what they have produced and their subsequent customer service.
“They understood that we required an optimised and attractive website that not only engages with our readership, but supports the scale of our daily news.
“While providing a bespoke site, the Quiet Storm team took the time to learn and discuss the nuances of our niche sector in the global logistics supply chain in order to develop the best solution for us and the market we serve.
“We have seen that our re-designed website is attracting more attention and engagement from our advertisers, sponsors and strategic partners who are looking to expand upon our cooperation with a digital presence.”
View the site at www.heavyliftpfi.comBack