Defining an events strategy for AMDH

AMDH Services Ltd is a boutique ICT consultancy which works with a range of clients to help them harness digital technology to reach their full potential.  
It primarily works with public sector, charitable and church organisations to help them get the most from their ICT.
With more than 20 years’ experience in helping clients of all sizes to solve their complex ICT challenges, it specialises in ICT strategy and cost modelling, infrastructure design and implementation, Office 365 and cloud services design, and ICT security and compliance. 
AMDH aims to gain a complete insight and understanding of each client’s unique problems and issues they face, before recommending the best ways of overcoming them. 
Its flexible and agile approach means that decisions can be made quickly, and projects can be moved on at pace, to maximise the client’s return on investment. 
It approached Quiet Storm for help in developing and creating some exhibition materials for use at two major conferences its team was attending.


A bespoke solution

Quiet Storm worked with AMDH founder and managing director Andrew Horler to gain a deep insight into both the business and its objectives, and the events that AMDH was attending in order to understand what the target audiences were and what marketing materials needed to be produced to achieve his objectives.
The two events were quite distinct – one was a digital conference for healthcare organisations, the other was aimed at churches and charities – so the collateral had to be flexible enough to appeal to both audiences. 
The solution was the creation of two roller banners and a double-sided leaflet, which highlighted AMDH’s key service offerings and the benefits to clients, plus strong calls to action to prompt website visits and customer enquiries.
The content on the roller banners was repeated on the leaflets so that delegates could find out more at the event and then have something to take away with them. 
Quiet Storm also advised AMDH on strategy and tactics for each event to help it maximise its presence and engage with more people. 


‘Support and advice’

Andrew Horler said: “I was really pleased with the concept and execution of the banners and leaflets produced by Quiet Storm, which helped to position the business in a completely different way. 
“Quiet Storm approached this project by taking the time to gain a real understanding of my business objectives and what I was looking to achieve from my presence at these exhibitions, before going away and designing a solution which would help me to achieve it. 
“Their support went much further than that, in terms of them asking probing questions that helped me be more realistic about how I needed to approach the events.
“They made me realise that I couldn’t sit back and wait for people to come to me and ask to work with me, and that I needed to step out of my comfort zone and actually engage with people.
“It was this dose of reality, combined with their advice and insight that made sense about how to construct marketing materials, that made me choose Quiet Storm to deliver this project.”


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