A prominent solution

ProMinent Fluid Controls UK is a specialist metering, water treatment and chemical fluid handling solutions provider. It is part of the ProMinent group of companies, a global market leader headquartered in Germany, which operates in more than 100 countries worldwide and employs 2,600 people.

With a UK base in Ashby de la Zouch, it serves clients in the chemical, oil and gas, hotel and leisure, food & drink and public service sectors nationwide.

ProMinent offers products, systems, maintenance and repairs for a wide range of fluid control applications, including metering, water disinfection, micro-pollution removal and treating potable (drinking) water, wastewater, swimming pool water, cooling water and utility water.

Quiet Storm has worked with ProMinent on several projects over the years, and we were tasked with helping it support a significant new initiative.

 

A disruptive solution

Its new CDUK chemical handling safety solution represents a significant opportunity for ProMinent. The new system is a disruptive product powered by smart devices and links to the cloud to enable users to monitor and control their chlorine dioxide pumps remotely.

It’s been designed, evaluated, and tested to exceed expectations. It is available as a modular, out-of-the-box, plug-and-play solution to support lean processes and help customers future-proof their metering operations.

To bring the project to life, we worked closely with ProMinent’s UK team to give them the tools to launch the product into the market. We developed the language, imagery and messaging to explain the concept and its features and benefits and created marketing collateral to support its launch and ongoing promotion.

 

Defining the message

Wes Sutton, ProMinent UK’s Managing Director, said:

“Our CDUK system is an innovative solution which will help take our business to the next level and further establish our position as the UK market leader, and take the business to the next level.

“We’ve always been impressed by the way the Quiet Storm team helps us to understand and communicate better with our target audiences.

“Being able to clearly communicate the message, unique features and benefits to our existing and potential new clients is a crucial part of ensuring our new CDUK offering is a success.

“Quiet Storm worked closely with us to help us understand the audience, define our message, develop our marketing materials and give us the tools we needed to launch this pioneering new product which is once again set to disrupt the market and keep us at the forefront of our sector.”

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