The Love Business expo roared back into action after a two-year break, for its biggest and best event yet.
The annual event, which took place in February, at Loughborough’s Holywell Park Conference Centre, in Loughborough, proved to be a rip-roaring celebration of local business success, following two years of COVID-related doom and gloom.
Hundreds of exhibitors and thousands of visitors were out in force to network, make new connections, showcase their products and services and shout about everything that’s great about business here in Derbyshire, Nottinghamshire and Leicestershire – the Heart of the Midlands.
There was an added twist of glitz and glamour, with event partner Fancy Entertainment setting the scene with a unique take on this year’s ‘Roaring Twenties’ theme.
The Roaring Twenties was a period of history which saw the UK economy bounce back to prosperity following the devastation of World War One. After a couple of austere years following the conflict, post-war confidence and spending power returned. Jazz clubs and cocktail bars flourished, a sense of renewed optimism spread across the country and businesses started to boom.
Along with the decadent entertainment, delegates were treated to an action-packed line up of guest speakers, with informative sessions from Your IT Department, the Midlands Engine Investment Fund and the East Midlands Cyber Resilience Centre.
North West Leicestershire MP Andrew Bridgen was on-hand to give an insider’s view from the Houses of Parliament, before taking part in a feisty Question Time-style panel discussion with prominent regional business and political leaders, chaired by Chris Hobson from East Midlands Chamber.
During the session, Mr Bridgen unveiled the exciting prospect of an East Midlands elected mayor is firmly on the political agenda, to give the Heart of the Midlands a voice in the corridors of power.
This year marked the ten-year anniversary of Love Business, which has grown into the region’s biggest and best annual showcase of business success.
Over the years, the event has had a hugely positive impact on the economy and the community.
Quiet Storm Managing Director Steve Megson, who founded Love Business, said:
“It was great to be back with Love Business, which proved to be our most successful year yet. After two years of COVID lockdowns and uncertainty, there was a real buzz about the place as businesses got back out there to reconnect and embrace the opportunities that lie ahead. This year’s event was touch and go. Just a few weeks before, the Prime Minister was talking about further measures to tackle the Omicron variant of coronavirus, but we took the risk and forged ahead with our plans and thankfully, it all worked out well in the end.
“The parallels between the 1920s and the present day are uncanny, which is why we decided to base this year’s event on a Roaring Twenties theme. After the war, the British economy came roaring back and businesses emerged with a new-found independence, attitude and confidence. The same thing is happening now, and this year’s Love Business was all about celebrating that in style, creating a feel-good atmosphere and giving businesses and attendees the platform to shout about everything they do.”