Brand Development & Graphic Design

How does the world see you?

Making who you are and what you do, stand out, to create the most positive first impression

People form instant opinions based upon what they see, hear and how this rush of information makes them feel. Understanding the science behind pursuasion will enable you to protect the image you choose. One designed to enhance your appeal in the eyes of your target audience. Everyone in your business must understand your brand and it’s core proposition to the different people who buy your products or services. Your brand is a whole set of associations which people make when they think about your products and services or encounter your business.

It starts by asking the right questions to stimulate your thinking:

What's your brand DNA? How do you manage your branding and the values you want it to project?

Which three areas of the brain are engaged when you see a brand? How do you use your brand to engage with the emotions, visual memories and words?

Is your branding costing you lost sales? Is your branding building strong recall and projecting clear values?

What is Your Brand Personality? How do you want people to feel when they engage with your brand?

Which colours and fonts work best for sales? Where would you start if you were trying to find out?

Does your name work for you? Could you use a branding strategy which pulls everything together?

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