QS Newsletter Issue 46

Move Fitness Club, founded by Personal Trainer SamYassin, set out to createmore than a gym – it’s a vibrant hub uniting fitness, wellbeing and lifestyle services under one roof. Backed by investors, Sam wanted an energised, inclusive environment welcoming everyone, from first timers to seasoned members. To achieve this, Move needed more than bricks and mortar – it required a powerful digital presence to attract members, reflect the ethos, and integrate seamlessly with Club Manager software for memberships and class bookings. Sam selected Quiet Storm based on trust, recommendations, and proven technical expertise, particularly in API integrations. Through a structured Discovery Workshop, the team delivered a solution that combined: n Brand storytelling to position Move as a community-driven fitness hub. n Seamless integration with Club Manager for effortless booking and membership management. n User-friendly design that captured the club’s vibrant, welcoming energy. n Scalability to support future growth. The result is a digital platform that mirrors the club’s ethos: inclusive, energised and professional. Since launch, the site has supported growth, streamlined operations and built a strong first impression. The Emotional Buying Cycle Why understanding how people make decisions makes your marketing and sales process more effective and puts your business in the driving seat. The Emotional Buying Cycle encompasses behavioural science with proven marketing formulas and sales processes. It will help you to engage and persuade more effectively. Storming ® Our Methodology Long before the digital world, businesses sold products and needed to reach their target audience. This was a time consuming and expensive process but get it right and sales would boom. Storming ® is our seven step process businesses and organisations of any size can easily apply, it’s not about spending money but doing the right things in the right order. It helps you to execute the most effective marketing and provides an understanding of the strategic change needed to become systemically more profitable. Businesses using this systematic approach are no longer reliant on finding and keeping star individuals. Nor were they dependent upon the business owner to generate revenue – but people capable of following the simple procedures proven to get results. When Quiet Storm takes on any ‘engagement activity’ we share the Storming ® 7 step process. This methodology can be applied to employee communications, stakeholder engagement – or sales. It can be used as the core for developing a business wide strategy or a tactical event, like an exhibition or conference. If your engagement is more powerful… the generation of opportunities and closing of sales becomes a predictable process. Although digital media has changed the marketing and communications dramatically in the last century – how people process information and emotionally react when deciding has not. But as markets shift, competition grows and your business evolves, your brand can lose its impact. Common signs include an outdated look, blending into the crowd, misalignment with your mission, or failing to attract the right customers. The solution depends on the scale of the issue. A brand refresh (polish) works when your identity is strong but needs modernising – refining fonts, colours, and visuals while keeping recognition intact. A rebrand (wholesale change) is required when your current identity no longer fits, your reputation is damaged or you’ve pivoted into new markets. Ultimately, evolution refines what exists, while rebranding transforms. The key is aligning your brand with who you are today – and where you’re going. When is it time to refresh your brand? Move Fitness Club: Launching a Visionary Fitness & Wellbeing Hub Storming ® – a methodology to enhance engagement Your brand ismore than a logo – it’s your business’s personality, promise and perception. n Relevance Who is your audience and why should they listen? n Action What do you want them to do and why? n Persuasion What is the best way to reach and influence them? Storming ® Seven Step Preparation Plan Step 1 Establish Your Target Customer Profile Step 2 Evaluate The Competition Step 3 Establish The Customers Core Frustrations Step 4 Establish A Unique Sales Offer Step 5 Make The First Sale An Easy Sale Step 6 Control The Process Step 7 Review The process