Pioneering Online Eyewear Services Since 2007
When it comes to innovation in the optical industry, Reglaze Glasses Direct has set the standard. Back in 2007—long before online eyewear services became mainstream—they were the first company in the UK to pioneer ecommerce reglazing of glasses. Nearly two decades later, they remain the market leader, combining expertise, technology, and customer-first service to deliver what few others can.
“March 2017 Quiet Storm launched our first website as we needed a more technical ecommerce solution which was beyond the capabilities of our incumbent providers. The new ‘refreshed website’ could take multiple formats of prescription and created a backend system which managed orders and customer details. It made how we took orders smarter. It was mobile friendly, and embedded the process of how we worked – optimising our workflow. The new refresh has made the site fully responsive to the users’ device and enabled us to modernise the look. More importantly it’s incorporated the latest payment gateways (Apple Pay, Google Pay, World Pay and PayPal) so that customers choose their preferred solution for faster, hassle free payments.”
Philip Batham BSc(Hons) MBCO Managing Director, Reglaze Glasses Direct
Award-Winning Customer Excellence
In 2025, Reglaze Glasses Direct achieved something remarkable: the Feefo Platinum Trusted Service Award—for the 10th consecutive year. Earning consistent recognition at this level is no small feat. It reflects thousands of happy customers who trust them with something as personal and essential as their vision.
Seamless Online Experience
One of the reasons Reglaze Glasses Direct has stayed ahead is their user-friendly website, designed with both convenience and transparency in mind. Customers can:
- Upload prescriptions in the format used by any leading UK optician.
- Get an instant, accurate cost for replacing or upgrading lenses.
- Choose from a wide range of options—whether that’s readers, long-distance lenses, bifocals, light-reactive lenses, or sunglasses.
This immediacy gives customers clarity from the start and removes the guesswork often associated with traditional optical services.
What Sets Them Apart in a Crowded Market
The online eyewear space is far more crowded today than it was in 2007. But Reglaze Glasses Direct continues to lead for one simple reason: they are run by qualified opticians. This expertise means every order is handled with precision and care, something that can’t be guaranteed by purely commercial operators.
Pair that with the fastest turnaround service online for UK customers, and you have a business model that blends speed with professional quality. Better still, their services are not limited to the UK—they can reglaze glasses for customers worldwide, extending their trusted expertise across borders.
Looking Ahead
In an industry where convenience often competes with quality, Reglaze Glasses Direct manages to deliver both. Their pioneering spirit, award-winning service, and optician-led expertise ensure they remain at the forefront of online eyewear innovation.
For customers, that means confidence, value, and—most importantly—clearer vision delivered faster than anywhere else. For the business it means their website is the key enabler – and needs to be the best it can possibly be.