The Vision – a vibrant hub for like-minded people
Move Fitness Club is the brainchild of Sam Yassin, a successful Personal Trainer with a vision to create more than just another gym. Backed by investors, Sam wanted to design a new style of fitness offer – a vibrant hub where like-minded businesses could work together to deliver a holistic wellbeing solution.
The club’s concept extends beyond fitness, bringing together services such as physiotherapy, hair, and beauty under one roof. Sam’s goal was to create an energised environment that welcomed everyone – from seasoned gym-goers to those returning after negative past experiences.
To bring this vision to life, Sam secured and transformed a property into a community-driven fitness space. But with a bricks-and-mortar business, the challenge shifted: he needed to sell more than his services – he needed to sell the Move Fitness Club experience.
As a physical business, Move Fitness Club needed more than just a place to operate; it required a powerful digital presence to attract members and build its unique community. Sam’s search for a digital partner was not just about technical expertise, but about finding a team that understood his ethos and shared his passion. A key technical hurdle was integrating with the specialised membership management software, ‘Club Manager.’ The digital agency he chose would need to be able to seamlessly connect the website with this third-party system for class bookings and membership sign-ups.
The Challenge
For a start-up, the choice of digital partner is critical. A website is not only the first impression but the platform for:
- Defining the brand online.
- Communicating the ethos and community values.
- Integrating essential operational systems, such as membership management.
- Driving new member sign-ups through visibility and ease of use.
Sam explored several digital agencies before selecting Quiet Storm. His decision was based on:
- Chemistry and trust – reinforced by recommendations from friends and clients who had successfully worked with Quiet Storm.
- Proven technical expertise – particularly in data integration and APIs, a necessity for seamless integration with the specialist Club Manager software.
- Understanding the start-up journey – ensuring the website and digital strategy worked within the realities of a new business budget, timescale and ambitions.
Our Approach
Quiet Storm worked closely with Sam through our structured Discovery Workshop, defining Move Fitness Club’s goals and technical requirements. From there, we developed a digital solution that combined:
- Brand Storytelling: Positioning Move Fitness Club as more than a gym – a place where members could escape mentally, grow physically, and join an inclusive community.
- Seamless Integration: Connecting the website to the Club Manager platform to manage memberships, class schedules, and bookings effortlessly.
- User-Friendly Design: Ensuring the site captured the vibe and energy Sam envisioned – vibrant, accessible and motivating, without being intimidating.
- Scalability: Building a foundation that could grow alongside the business, adapting to new classes, services, and member offerings.
The Move Fitness Club Ethos Online
The website was designed to reflect Move’s mission:
No matter your previous exercise and fitness experience, our aim is to provide you with an environment in which you can not only escape mentally but grow physically.
The site highlights the wide variety of classes – from Strength, Functional, Rox, and Summer Bod training, to yoga, pilates, and high-energy spin – positioning Move Fitness Club as a fitness experience like no other in the area.
By combining clear navigation with strong calls-to-action and a seamless booking journey, the site helps turn interest into membership.
The Results
Since launch, the Move Fitness Club website has:
- Successfully supported the club’s launch and early growth.
- Delivered a seamless booking and membership experience for new and existing members.
- Created a strong first impression that aligns with the inclusive, energised ethos of the club.
- Provided Sam and his investors with a digital platform they can confidently scale as the business expands.
Lessons for Start-Ups Choosing a Digital Partner
This project highlights three key factors start-ups should consider when selecting a digital partner:
- Trust and Chemistry – Recommendations and word-of-mouth referrals can be as important as technical skills.
- Technical Confidence – For Move Fitness Club, API integration with Club Manager was essential; a partner without this expertise would have created friction from day one.
- Structured Approach – The Discovery Workshop ensured alignment on goals, budget, and deliverables, giving clarity and confidence to the client before work began.
“Quiet Storm didn’t just build us a website – they understood the vision and helped us translate it into a digital presence that reflects what Move Fitness Club is all about. The integration with Club Manager was seamless, and the process gave me confidence that we had the right partner to launch this new chapter.” – Sam Yassin, Founder
The Outcome: A Digital Presence as Energised as the Club Itself
The collaboration resulted in a vibrant and highly functional website that perfectly captures the unique energy and ethos of Move Fitness Club. The site is not just a digital brochure; it’s an extension of the physical space, inviting potential members to “escape mentally but grow physically.” The seamless integration with ‘Club Manager’ allows for effortless sign-ups and class bookings, providing a smooth user experience that reinforces the club’s professional and welcoming image.
Move Fitness Club is now successfully attracting members and building its community. The website serves as a powerful testament to how a shared vision and a strong partnership between a start-up and a digital agency can translate a bold concept into a successful, thriving business.