Dawson Construction launch their new website at Bauma 2025
For over 50 years, Dawson Construction has established itself as a significant global leader in the design and manufacture of construction plant. Despite its strong industry reputation and innovative products, the company’s digital presence had been neglected for years. Their existing website was outdated, lacked search engine visibility, and failed to effectively communicate their product capabilities to a modern, global audience.
With the highly anticipated Bauma 2025 industry event approaching – an exhibition that only takes place once every three years – Dawson Construction recognised they needed a refreshed online presence that would:
- Compete on a global stage.
- Communicate clearly what the company does and showcase their product capabilities.
- Ensure their brand was presented consistently and professionally across all digital touchpoints.
They began searching for a marketing partner who could deliver a solution aligned with these goals, on time and within budget.
They needed a new website that could not only reflect their standing as a world-class organisation but also serve as a powerful tool for global reach and business development. The website had to be launched on time for this triennial, high-stakes event.
The Quiet Storm Solution: Clarity, Strategy, and Partnership
After reviewing a shortlist of potential partners, Dawson Construction approached Quiet Storm to explore how we could help. Like all prospective clients, they were invited to take part in our structured Discovery Workshop – delivered via Microsoft Teams.
The Discovery Workshop allowed us to:
- Understand Dawson’s goals and challenges in depth
- Identify which areas of digital marketing required focus
- Align their requirements with our transparent hosting and pricing model
Our transparent hosting and pricing model provided a clear path forward, allowing the client to align their needs with a budget without uncertainty.
This approach gave Dawson Construction confidence – removing concerns that they might be quoted based on “what they could afford” rather than the actual work required.
Branding Refresh
A key element of the project was reviewing Dawson’s existing brand. While well-established, it lacked consistency across assets and channels. Rather than a radical redesign, Quiet Storm delivered a brand polish – refining:
- Fonts
- Defined Colour palette
- Styling standards
This ensured a consistent, professional image moving forward without compromising existing brand recognition across their extensive global assets.
Website Development
The website’s core mission was to get the company found on a competitive global stage and to clearly articulate their extensive product capabilities, from piling hammers to lifting equipment. The new website was designed and built to be:
- Optimised for search visibility, ensuring Dawson could be found in highly competitive global markets.
- User-focused, clearly explaining their expertise and product range.
- Modern and responsive, delivering a professional experience across all devices.
Crucially, the project was delivered on time and on budget – launching to coincide with Bauma 2025.
The Outcome: A Successful Launch and Measurable Growth
The new website was successfully launched and regarded as a resounding success, met with overwhelmingly positive feedback from all associated with Dawson Construction.
Six months on, Dawson Construction now has a professional, consistent and competitive online presence that reflects their market-leading position in construction plant. It has proven to be a highly effective digital asset. It is well-optimised for search, expanding the organisation’s reach and connecting them with a global audience actively seeking their products. The new platform has achieved all the key goals set out during the initial commissioning, solidifying Dawson Construction’s online presence and reinforcing its position as a global industry leader.
“The Quiet Storm team were an incredible help in building our website. They showed exceptional patience throughout the entire process – from the very first design stage right through to the final build. Nothing was ever too much trouble, and I honestly couldn’t have asked for a better experience.
We hadn’t updated our website in a long time, and they’ve given us a completely fresh, modern look. Thanks to their attention to detail and commitment, we’re absolutely delighted with the finished result.”
Mahir Mohsen,
Sales Executive,
Dawson Construction Plant