Ashby Decorator Centre is an independent painting and decorating supplies business.
It has been selling quality designer and trade paints and supplies for nearly 10 years, from its retail outlet in Ashby de la Zouch, Leicestershire. For the past five years, it has also operated an ecommerce web store, www.designerpaintstore.com, which sells a wide range of leading brands including Farrow & Ball, Little Greene and Paint & Paper Library.
Since starting the website, its online presence and sales have gone from strength to strength as it has developed excellent, long lasting relationships with suppliers and customers. It has supplied designer paints to customers all over the UK and has been a proud part of some amazing painting projects.
Quiet Storm has worked with Ashby Decorator Centre for several years on various projects, so we were delighted to once again be appointed to redevelop the ecommerce website and give it a fresh coat of paint.
A fully responsive solution
Although the existing www.designerpaintstore.com site was functional and did a job, technology has moved on significantly since it was first launched and it was in need of an upgrade to keep pace with ever changing customer demands.
We designed and created a new fully responsive website, digital assets and brand guidelines for the new site, giving it a distinct palette and colourways, with a visual identity that reflects the existing Ashby Decorator Centre brand. On the site, customers can browse its full product range in several ways, either by brand and colour, or by using the custom-designed product selector module that we built.
We also simplified the navigation to help make the site more user friendly, as well as rebuilding the basket and checkout process to make the customer sales process more streamlined and easier to complete.
Securing the future
Ashby Decorator Centre Manager Will McNeice said:
“We wanted a fully functioning ecommerce website that could stand alone while remaining consistent with our existing brand and that’s exactly what Quiet Storm delivered. It enables us to take our business to another level. With regard to securing the future of the business and ensuring we can remain successful, we need to have that extra arm to the business rather than just relying on our traditional customer base and sales channels. With the new website, that’s what we’ve done.
“It now better reflects our full product range and customer offering, which has grown significantly since we first launched the website ten years ago. It now looks completely different and is much more modern and easier to use. In this day and age, as a retail business, online is something you’ve got to be doing and if you’re not, you’ve already been left behind.
“The website gives us the ability to sell outside the small area where our shop is based and offer our products to a greater range of customers 24/7, rather than being limited to just selling via our high street store.”