Hideaway Construction is a new brand from a well-established local builder. Starting originally in the early 90’s as a loft conversion business, they had expanded considerably, moving into developing small plots and constructing 50 to 100 houses annually. Their expertise further evolved to include contract building and groundworks supply for some of the region’s most prestigious house builders.
In a strategic move to diversify and re-focus on the business-to-consumer (B2C) market, Hideaway Construction aims to offer their specialist refurbishment and building services to owners of higher-bracket properties within the National Forest region. This new strategy would run alongside their existing development and refurbishment projects.
The primary challenge for this new direction was to create a digital presence that not only highlighted their unparalleled skills but also resonated with a discerning, high-end consumer audience. A significant hurdle was the lack of suitable imagery; most of their project photos from past decades were “working images” not suitable for a customer-facing website showcasing luxury properties.
The Solution: AI-Enhanced Visuals and Integrated Digital Management
To address these challenges and successfully launch the new brand, https://www.highqualityprojectbuilders.co.uk/ was developed with a strong emphasis on visual appeal and integrated functionality:
1. High-End Website Design: The website was meticulously designed to reflect the quality and prestige of the projects Hideaway Construction undertakes. The layout, aesthetics, and user experience were crafted to appeal to the target demographic seeking high-quality refurbishment and building services.
2. Highlighting Specialist Skills: The website prominently features the company’s exceptional skills and craftsmanship in specialist refurbishment, showcasing their expertise in a clear and compelling manner.
3. AI-Generated Imagery: To overcome the challenge of unsuitable existing photography, artificial intelligence was leveraged. Through clever use of AI, the “working images” were regenerated into high-quality, aspirational examples that beautifully represented the types of high-end projects the company undertakes. These AI-enhanced visuals were crucial in “selling the dream” to potential clients.
4. VISION247 Integration: The website was seamlessly integrated with VISION247, Quiet Storm’s proprietary CRM product. This integration provides Hideaway Construction with a robust system for managing customer inquiries, sales pipelines, and overall client relationships efficiently.
The Outcome: A Visual Showcase and Streamlined Operations
The launch of https://www.highqualityprojectbuilders.co.uk/ has successfully positioned Hideaway Construction as a premier provider of high-end building and refurbishment services in the National Forest region. The website serves as a powerful visual portfolio, effectively communicating their capabilities and attracting the desired client base.
Adam Ball, the business owner, recognised the critical role of visuals in this new venture: “We knew the website needed to be very visual to truly convey the quality of our work. The AI images were a game-changer; they truly sold the dream whilst displaying the possibilities of refurbishment for the wide array of high-end properties within our target area.”
The integration with VISION247 has further streamlined their internal processes, ensuring that inquiries are managed efficiently and customer relationships are nurtured effectively. This digital transformation allows Hideaway Construction to confidently pursue its diversified strategy, balancing its own developments with a renewed focus on the high-end consumer market.
Building Dreams, Digitally Enhanced
Hideaway Construction’s new website is a testament to how innovative digital solutions can empower a traditional business to successfully pivot and target new markets. By combining a visually stunning online presence, enhanced by AI-generated imagery, with robust CRM integration, Hideaway Construction has not only showcased its unparalleled skills but also created a powerful platform to attract and serve its high-end consumer clientele, building dreams with a digitally enhanced vision.