Expenditure on interactive marketing (IM) is growing faster in B2B than B2C according to a new study carried out by London Business School and is increasing at the expense of other mediums, such as advertising and DM.
Pitney Bowes Report finds that 25% of SMEs are conducting ‘best practice’ direct marketing
A report from Pitney Bowes found that one quarter of all SMEs are conducting what it defined as ‘best practice’ direct marketing, although this figure is expected to rise to 30 per cent by 2007.
Small Businesses failing on Customer Service, says Microsoft
One in five small businesses has lost customers due to poor customer service, according to new research by pollsters YouGov for Microsoft, aimed at promoting its repackaged two-year old customer relationship management solution.
Online sales increased by over 80% in 2004
Businesses’ online sales soared by over 80% year-on-year in 2004, according to official data.
Garden Centres launch members club to increase sales
Visitors to garden centres are bombarded with attention-grabbers – colourful plants, distinctive shrubs and trees and a host of water, planter and furniture features to improve their plots
New marketing tools help sell benefits for Tex Plastics
TEX Plastics, the UK-based division of TEX Holdings plc, is highly respected as one of the leading technical manufacturers of injection mouldings. Among the accolades the company’s Derby site has won this year is a Southern Derbyshire Business Award
Packaging design set to increase sales for producer
The decision to change the way it packages exotic mushrooms meant that Livesey Brothers needed to have designs created for the new packaging. Any design had to meet a number of technical requirements as the packaging process selected by Livesey Brothers involved printing directly onto the film wrappers. Taking the technical specifications into account the […]
Orange display stand recycled for new ‘Pay as you go’ marketing message
Just because the graphics on your exhibition stand are outdated doesn’t mean you need to buy a whole new set