Tex Plastics - New sales approach delivers more structure and success
8 July 2016
As technology changes the business landscape, you need to change with it if you want to succeed. However knowing which changes to make can be a little more challenging.
Tex Plastics are a plastic injection moulding company based across two manufacturing sites, Derby and Barnstaple. With a wide and varied capability, the two sites have complimented and supported each other throughout the past 25 years. With more and more competitors heavily focused on price per unit, their services were under threat of becoming regarded as a commodity. They needed to rethink their sales and marketing.
“Tex have a very strong technical and supply chain team, which means when we get involved with a project we can typically make the product perform or look better, often delivering it well within the clients original budget. However, with an increasing trend for buyers to simply request prices for moulded pieces, understanding the clients needs and where the real savings could be met, diminished.
Having worked with Quiet Storm for a number of years, we approached them for help in finding a solution. As a result we undertook their Storming® Growth Programme and re-engineered how our marketing and sales function operated. It’s made us much more customer centric and enabled us to point out how and where we are different to our competition. It’s increased confidence within the team and enabled us to develop clear processes to target, approach and engage potential customers. The results so far have been very impressive.”
Lee Barker Director