Evolving the online presence of East Midlands Chamber, to deliver even more value to members
17 May 2019
East Midlands Chamber is the region’s biggest business support organisation.
It provides more than 4,300 member businesses - small to large, local to global – with a diverse and multi-faceted portfolio of services that help them flourish and grow.
Members benefit from a wide range of business support services from lobbying and campaigning, and helping businesses realise their international trading ambitions to showcasing and market-making activities, and workforce training and development.
Delivery takes place across three counties, from main offices in Chesterfield, Derby, Nottingham and Leicester, with dedicated advisers on hand every hour of the business week to support members and help them achieve their business goals.
A new way of engaging members
Because of the diverse nature of the Chamber’s service offering, its geographical coverage and its growing membership base, it needed a website which better reflected its brand and values and delivered vast amounts of information and content to visitors in a simple, easy-to-navigate way.
Quiet Storm was invited to pitch for the tender to deliver the new online platform.
Our managing director, Steve Megson, did an online presentation for an hour from Spain, via Skype, on the approach we would take to tackle to project.
Our aim was to create a highly-visual way of serving up information to individual Chamber members, based on their interests, that could easily translate across social media.
We created a bespoke engine for the website which enabled us to present information in the right way, depending on what the reader is looking for.
We split the Chamber’s full service offering to members into five core areas, grouping relevant products and services into one of the following categories:
- Supporting Growth
- Connecting Businesses
- Developing Skills
- Helping Influence
- Enabling International Trade
There are big calls to action throughout the site, with the benefits of being a member promoted on every page.
There is also a direct link to all events and workshops, all training courses and a members directory, helping businesses to access vital information with a single click, from anywhere on the site.
Scott Knowles, the Chamber’s Chief Executive, said: “The web solution that Quiet Storm developed for us is very user-friendly, simple to navigate and helps us to serve up relevant content to the user in a simple, easy format.
“As a user, when you land on the website, you are never further than two clicks away from accessing any information on the site.
“Since the website has gone live, page views have gone up, dwell time has increased, we are getting better engagement and it’s now far easier to carry our content through on to social media.”
View the site at www.emc-dnl.co.uk.