The Storming® process is about developing your business growth and engagement strategy around three core areas:
| Relevance Who is your audience and why should they listen? | Action What do you want them to do and why? | Persuasion What is the best way to reach and influence them? |
Although digital media has changed the marketing and communications dramatically in the last century – how people process information and emotionally react when deciding has not.
The Emotional Buying Cycle
Why understanding how people make decisions makes your marketing and sales process more effective and puts your business in the driving seat. The Emotional Buying Cycle encompasses behavioural science with proven marketing formulas and sales processes. It will help you to engage and persuade more effectively.
Because if you understand:
- The triggers of change for a person
- The evolution of focus in relation to where they are in the buying cycle
- You will know how to engage and persuade with maximum effectiveness
Long before the digital world, businesses sold products and needed to reach their target audience. This was a time consuming and expensive process but get it right and sales would boom. The larger corporates could afford people who thought differently, they thought bigger and understood the psychology behind buying. Their work was scientific, it’s been well documented and has been adapted and refined. More importantly it still works – and it is these principles which are baked into our Storming® methodology.
If your engagement is more powerful… the generation of opportunities and closing of sales becomes a predictable process.
Storming® is a seven step process, businesses and organisations of any size can easily apply, it’s not about spending money but doing the right things in the right order. It helps you to execute the most effective marketing and provides an understanding of the strategic change needed to become systemically more profitable.
Businesses using this systematic approach are no longer reliant on finding and keeping star individuals. Nor were they dependent upon the business owner to generate revenue – but people capable of following the simple procedures proven to get results.
Target ‘customer profiles’ based upon clear facts – not gut feel
- Take the guesswork out of who, where and when to engage with.
- Marketing becomes more focused, measured, and effective
- Saves time and money by validating enquiries upon objective measures
Sales becomes a clear ‘quantifiable’ process – so the business increases sales
- A clear step-by-step process means anyone could be trained to sell
- The customer journey is a process, which can be continually improved
- Process driven interactions ensure customers receive the same high-quality experience regardless of who they work with
Development of products and services is based upon customers’ needs
- The process is focus on customers’ needs and provides opportunities to upsell
- Understanding the drivers for change strengthens relationships
- Resulting in higher levels of repeat business and client retention
The generation of opportunities and closing of sales becomes a predictable process
“Give a man a fish, and you feed him for a day; teach a man to fish and you feed him for a lifetime.”
When Quiet Storm takes on any ‘engagement activity’ we share the Storming® 7 step process. This methodology can be applied to employee communications, stakeholder engagement – or sales. It can be used as the core for developing a business wide strategy or a tactical event, like an exhibition or conference.