The train operating company wanted to encourage travel agents to sell more tickets and myb devised an on-line competition culminating in a fun-filled event to do the job.
Having worked with Quiet Storm in the past, myb turned to us to create the all-important web and print elements of the package.
With the popularity of Fame Academy and Pop Idol in mind, a pop quiz was created which travel agents accessed using a code printed on a poster sent to them.
Quiet Storm’s digital print facilities meant that the posters could have the variable data put onto them in-house. The fact that our designers created both the site and the posters also ensured consistency of the design and colours used throughout.
Travel agents used the code to get onto the site and were then issued with a personal password. Each week they had to enter their sales data for which they were awarded points. Bonus points were given for those who managed to answer pop questions that appeared on the site.
The top 50 agents were then invited to an event staged by myb, which included the opportunity to make their very own pop video!
Katie Button of myb said: “The incentive scheme was very well received with lots of agents taking part. Quiet Storm played a vital role in helping us to deliver the solution Midland Mainline was looking for.”