For an organisation to successfully convey a clear marketing message to customers there has to be consistency throughout its campaign and a mechanism for measuring results.
Creative photo restorations provide dramatic new look for Welsh Slate – transforming the head office environment for visitors and staff
Welsh//Slate is the world’s leading manufacturer of high quality roofing, architectural and aggregate slate products. The company urgently needed a set of 13 Enviro graphic panels to dress corridors and staff areas at their head offices in North Wales in time for a client visit.
Brand guidelines and website help project the right image to win business
Having established a fast growing business in mainland Europe IPP Logipal opened their UK&I business as part of their ambitious expansion plans.
Finance and Business Training website helps start-up business get new clients
When Managing Director Karen Cain decided she wanted to create her own Financial Training company in Birmingham and escape the London rat race she knew the website needed to be right.
Disabled Person’s Railcard must be compliant with DDA
Accessibility is the watchword for most organisations today but if you are behind the marketing of the Disabled Person’s Railcard you need to go that extra mile for your audience.
Google to sell search tools to small business websites
Google has announced a new service, which lets small and medium-sized businesses use Google technology to provide fast search for content on their websites.
Taxi website raises profile of local insurance company offering national product
Taxi insurance is a highly competitive market with many specialist brokers and larger ‘brand name’ insurers offering their services.
Nine months’ work for one night’s showcase of commercial excellence
It was an exciting and emotional evening for 16 finalists recognised for their innovations, drive and raw talent at a glittering evening at Pride Park Stadium.
Scrap metal merchants to high tech recycling company – the dos and don’ts when relaunching a brand that has been around more than half a century.
In the 1950s, before recycling was recognised as the environmental saviour it is today, Donald Ward took what was regarded as waste and recycled it.
British Code of Advertising, Sales Promotion and Direct Marketing
Sending unsolicited direct mail to consumers registered on the Mailing Preference Service (MPS) could breach the “British Code of Advertising, Sales Promotion and Direct Marketing” administered by the Advertising Standards Authority.
Any company considering or selling online should read this report
Online web-shops are being forced to improve the way they handle customer data. As of 30th June 2005, all web-shops that process more than 20,000 transactions per year should have complied with security standards drawn up by the world’s big credit card co
‘Cracking Choices’ goes live!
For 2006 all local authorities had to publish an on-line list of courses available for 13-19 year olds in the local area starting in 2008.